To inspire their audience to live healthier, longer, and better lives, AIA Insurance wished to educate them about how to achieve their life goals and further drive brand awareness across new channels of communication.
Through conceptualising and producing a new leg of the AIA Life Matters docuseries, our campaign followed popular personality Andrew Marko as he embarked on series of challenges in the span of five bite-sized episodes.
GREENLIT FOR SEASON 2
Our series resulted in a total achieved viewership of over 350,000 views, leading to a second season being produced.
Strategic leveraging of an entertaining personality allowed us to flex our creative muscles when it comes to creative production and ideation, on top of meeting the objectives of AIA Insurance to showcase their brand values.