AIA

SERIOUS STUDIOS

Overview

To inspire their audience to live healthier, longer, and better lives, AIA Insurance wished to educate them about how to achieve their life goals and further drive brand awareness across new channels of communication.

Approach

Through conceptualising and producing a new leg of the AIA Life Matters docuseries, our campaign followed popular personality Andrew Marko as he embarked on series of challenges in the span of five bite-sized episodes.

Results

VIEWS

GREENLIT FOR SEASON 2

Our series resulted in a total achieved viewership of over 350,000 views,
leading to a second season being produced.

Conclusion

Strategic leveraging of an entertaining personality allowed us to flex our creative muscles when it comes to creative production and ideation, on top of meeting the objectives of AIA Insurance to showcase their brand values.

Other Case Studies

Singapore

22 New Industrial Road #03-01/02,
Singapore 536208

Have a story to tell or a brand to discuss?

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CONTACT
LINKEDIN

Malaysia

02-8, 8th Floor, Menara Symphony, No.5, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor

Have a story to tell or a brand to discuss?

Go ahead, drop us a note. We are all ears.

CONTACT
LINKEDIN

Singapore

22 New Industrial Road #03-01/02, Singapore 536208

Malaysia

S-13-06, Level 13, First Subang Mall, Jalan SS15/4, Subang Jaya Selangor, Malaysia 47500

SINGAPORE

22 New Industrial Road #03-01/02, Singapore 536208

Have a story to tell or a brand to discuss?

Go ahead, drop us a note. We are all ears.

CONTACT
LINKEDIN

MALAYSIA

S-13-06, Level 13, First Subang Mall, Jalan SS15/4, Subang Jaya Selangor, Malaysia 47500