With an overarching concept of “Log In. Drive Out.”, this end-to-end marketing and communication strategy included distinct conceptualisation of BMW Engage’s services, brand image, and digital content from its automobile counterpart, while still maintaining the brand’s established, premium image.

The teaser video allowed us to hit our KPIs with 50% of the allocated budget, garnering 1.3 mil. impressions and reaching more than 920k people. Through social content and other digital communication channels, BMW saw an 8% increase in followers and a 12% increase in engagement rate.

Combining a well-defined identity with a developed content strategy and specific customer targeting created a holistic brand for BMW Engage allowed the brand to roll out on its own terms. Additionally, with exciting content to greet customers at every stage, this allowed BMW’s financial services to get the recognition they required.