DBS PAYLAH!
Travel Mode
SERIOUS FLUENCE
Overview
With DBS introducing the Travel Mode option on the PayLah! app, they looked to us to generate bigger buzz about its accessibility and ease of use amongst members of the community.
Approach
We sent 2 influencers to Bangkok – with a budget of $100 only. Our two-part web series, supplemented by social posts and further influencer outreach, saw them navigating their itineraries using the money provided and, of course, the ever-convenient Travel Mode.
Results
OF AVERAGE ENGAGEMENT
DOUBLED AVERAGE CTR
CLICK THROUGH RATE
The series performed well, with the engagement rate more than doubling each influencer’s average engagement rates, and with a higher click-through rate of 1.12% on their Instagram Stories versus the platform’s average of 0.52%. This campaign was also awarded the Best Use of Influencers Award at the highly reputed Marketing Interactive Awards
Conclusion
Through proper channel and content distribution, as well as the comedic touches of each video, we managed to raise awareness and show how PayLah’s Travel Mode can help DBS’ customers, anytime, anywhere.
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