IKEA
SERIOUS STUDIOS
Overview
IKEA’s former focus on short, product-based tactical ads rendered the brand in need of hero content to effectively communicate its new tagline about how to “Make Home Count”.
Approach
We brought the real stories of two real-life couples – 30 years apart in age – to talk about what home truly means to them and the value of how to bring a home to life. Executed in just two weeks, our film also allowed IKEA to form a marketing partnership with an inspirational home improvement TV network for better content distribution.
Results
MOST VIEWED BRAND VIDEO
STRONG BRANDED CUT-THROUGH
It quickly became the brand’s most viewed video in the previous 12 months upon its release, which not only successfully conveyed the brand’s new tagline and core messaging but also enabled a better audience understanding of IKEA’s principles and beliefs.
Conclusion
Through the power of real stories told by real people, our brand video allowed IKEA to better reach new audiences through an inspirational manner.
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