Nescafe Gold Singapore sought to remain the #1 coffee choice amongst Singaporeans. To reach a wider audience, they aimed to push the brand’s relevance on digital streams, just in time for the festive season.
We selected 3 macro influencers and 7 micro influencers. Each influencer was to create 1 Instagram Story as well as 3 Instagram posts for the brand’s exclusive Golden Recipe Kit, blended with the influencer’s personal, unique flavour.
OVER-DELIVERED ALL KPIs
EXCEEDED ENGAGEMENT KPI
EXCEEDED REACH KPI
Our influencer campaign over-delivered in numbers, outperforming the KOLs’ total true reach and average engagement rates by by 177% and 194% respectively. This translated to a big 20% increase in sales ROI compared to the brand’s previous quarter sales.
With outstanding results from combining carefully-curated influencers and an exclusive brand gift, we managed to cement Nescafe Gold as the top-of-mind pick amongst local coffee drinkers.