NESCAFE GOLD

SERIOUS FLUENCE

Overview

Nescafe Gold Singapore sought to remain the #1 coffee choice amongst Singaporeans. To reach a wider audience, they aimed to push the brand’s relevance on digital streams, just in time for the festive season.

Approach

We selected 3 macro influencers and 7 micro influencers. Each influencer was to create 1 Instagram Story as well as 3 Instagram posts for the brand’s exclusive Golden Recipe Kit, blended with the influencer’s personal, unique flavour.

Results

OVER-DELIVERED ALL KPIs

INCREASED SALES

EXCEEDED ENGAGEMENT KPI

EXCEEDED REACH KPI

Our influencer campaign over-delivered in numbers, outperforming the KOLs’ total true reach and average engagement rates by by 177% and 194% respectively. This translated to a big 20% increase in sales ROI compared to the brand’s previous quarter sales.

Conclusion

With outstanding results from combining carefully-curated influencers and an exclusive brand gift, we managed to cement Nescafe Gold as the top-of-mind pick amongst local coffee drinkers.

Other Case Studies

Singapore

22 New Industrial Road #03-01/02,
Singapore 536208

Have a story to tell or a brand to discuss?

Go ahead, drop us a note. We are all ears.

CONTACT
LINKEDIN

Malaysia

02-8, 8th Floor, Menara Symphony, No.5, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor

Have a story to tell or a brand to discuss?

Go ahead, drop us a note. We are all ears.

CONTACT
LINKEDIN

Singapore

22 New Industrial Road #03-01/02, Singapore 536208

Malaysia

S-13-06, Level 13, First Subang Mall, Jalan SS15/4, Subang Jaya Selangor, Malaysia 47500

SINGAPORE

22 New Industrial Road #03-01/02, Singapore 536208

Have a story to tell or a brand to discuss?

Go ahead, drop us a note. We are all ears.

CONTACT
LINKEDIN

MALAYSIA

S-13-06, Level 13, First Subang Mall, Jalan SS15/4, Subang Jaya Selangor, Malaysia 47500