Beyond wanting to strengthen their digital presence, RHB Singapore wanted to celebrate its 60th anniversary with a bang through more effective digital strategies, communication, and processes, on top of existing tactical campaigns.
Leading into their 60th anniversary, our content teased the event through a fully branded campaign which included profile frames and employee care packs. Alongside our always-on content as well as website revamps and enhancements, we also amplified the brand’s presence with key tactical campaigns.
HIGHER THAN INDUSTRY BENCHMARK
Our 60th anniversary hero video garnered a total of 5,000 views and a 68% engagement rate from customers, while our content more than doubled engagement rates – 330% higher than the industry benchmark. Each of our campaigns also garnered more than 3,000 website visits, generating positive revenue streams as aligned with the brand’s objectives.
Through carefully thought-out content, plus strategic leveraging on industry and audience insights, we were able to successfully reinforce RHB Singapore as a prime choice within the digital sphere for both the brand’s and its customers’ welfare.