STARBUCKS

SERIOUS FLUENCE

Overview

Starbucks wanted to encourage a higher consumption of its Premium Instant Coffee through highlighting the benefits afforded to its drinker in terms of taste, convenience, and comparability to the brand’s regular dine-in (or drink-in) coffees.

Approach

Each of our selected 3 macro influencers and 3 micro influencers received the Starbucks Premium Instant Coffee range. They were tasked to create an Instagram video, two posts and two Instagram Stories to emphasise how their followers could enjoy a comforting cup of Starbucks straight from the comforts of their home.

Results

EXCEEDED FOLLOWERS REACH & ENGAGEMENT KPI

HIGHER THAN
REACH KPI

HIGHER THAN
ENGAGEMENT KPI

The engagement rates for both influencers’ Instagram Stories and posts far exceeded our given KPIs by 217% and 78% respectively, resulting in a higher follower and brand engagement overall.

Conclusion

Our campaign was able to meet the brand’s objectives, having creatively positioned Starbucks Premium Instant Coffee as a viable alternative to queueing for your morning cuppa.

Other Case Studies

Singapore

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Singapore 536208

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Singapore

22 New Industrial Road #03-01/02, Singapore 536208

Malaysia

S-13-06, Level 13, First Subang Mall, Jalan SS15/4, Subang Jaya Selangor, Malaysia 47500

SINGAPORE

22 New Industrial Road #03-01/02, Singapore 536208

Have a story to tell or a brand to discuss?

Go ahead, drop us a note. We are all ears.

CONTACT
LINKEDIN

MALAYSIA

S-13-06, Level 13, First Subang Mall, Jalan SS15/4, Subang Jaya Selangor, Malaysia 47500