Starbucks wanted to encourage a higher consumption of its Premium Instant Coffee through highlighting the benefits afforded to its drinker in terms of taste, convenience, and comparability to the brand’s regular dine-in (or drink-in) coffees.
Each of our selected 3 macro influencers and 3 micro influencers received the Starbucks Premium Instant Coffee range. They were tasked to create an Instagram video, two posts and two Instagram Stories to emphasise how their followers could enjoy a comforting cup of Starbucks straight from the comforts of their home.
EXCEEDED FOLLOWERS REACH & ENGAGEMENT KPI
HIGHER THAN REACH KPI
HIGHER THAN ENGAGEMENT KPI
The engagement rates for both influencers’ Instagram Stories and posts far exceeded our given KPIs by 217% and 78% respectively, resulting in a higher follower and brand engagement overall.
Our campaign was able to meet the brand’s objectives, having creatively positioned Starbucks Premium Instant Coffee as a viable alternative to queueing for your morning cuppa.