As part of our core content strategy, we refreshed key content pillars based on the needs of students of today, shifting the focus from curricular-heavy posts to exam and studying tips. Simultaneously, we elevated the level of engagement in the form of contest-based content and more.

On top of seeing the highest page growth, our organic Instagram engagement rate surpassed our KPI by more than four times, overshooting the platform’s 2021 average rate by three times. We also exceeded our Facebook organic engagement rate KPI by two times, surpassing the industry average by an immense 8 times.

Through fresh new pillars and relevant content, both The Learning Lab and its students enjoyed higher performing results – which established the brand as a credible, fun source for the competitive academia scene.