UOB
SERIOUS STUDIOS
Overview
To reinforce UOB as the preferred employer of choice, the bank wanted to highlight their champion employees and the dynamics of each team member within the organisation through a #CareatUOB campaign.
Approach
Bringing the experiences of UOB employees to life, our emotive brand video told their stories that centred around working with the bank during the early days of the Covid-19 pandemic, putting the organisation’s core value of “Bank with a soul” at the forefront.
Results
VIDEO COMPLETION RATE
SURPPASSED NORMAL VTR
BEST PERFORMING VIDEO ON LinkedIn
With a 83% view through rate (VTR) on LinkedIn, this surpassed the normal VTR of 20%-25% by a large margin, and became the best-performing video ad on LinkedIn in December.
Conclusion
Turning the disruption of the pandemic into an inspirational video featuring its employees allowed us effectively showcase how UOB espoused its principle beliefs, especially within the organisation.
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